3 Million Yuan Rewards Tourism Marketing
If you have good ideas, the government will reward you; if you develop the market well, the government will support you. Next year, Wulingyuan District will set up a 3 million yuan award for tourism marketing, and set up three awards: Creative Marketing Award, Event Marketing Award, and Tourist Source Marketing Award. Among them, the maximum bonus for the Creative Marketing Award can reach 100,000 yuan. On November 26, reporters learned about the above-mentioned incentive measures from the Wulingyuan District 2016 Tourism Marketing Incentive Program Soliciting Forum.
The meeting heard the "Wulingyuan District Tourism Marketing Work Ideas in 2016" (discussion draft) and the "Wulinyuan District 2016 Tourism Marketing Incentive Plan" (discussion draft). It is reported that next year, Wulingyuan District will innovate the tourism marketing model. The government will focus on macro-marketing direction positioning and policy formulation, brand influence marketing, event marketing, etc., to achieve unified marketing, with the image of "Zhangjiajie Core Scenic Spot Wulingyuan" as the main body of promotion, further highlight the core scenic spot brand, and continuously expand the Wulingyuan tourism brand awareness; any organization or individual can exert their own initiative under legal conditions and carry out various tourism marketing activities. Marketing must use "Zhangjiajie Core Scenic Spot Wulingyuan" as the main body, which has a good market publicity effect. The procedures for marketing rewards are carried out in accordance with the procedures of "advance declaration, preliminary approval, on-site verification, effect evaluation, meeting decision, external publicity, and fund disbursement".
Representatives Offer Marketing Ideas
At the meeting, representatives of tourism enterprises, travel agencies, and media representatives actively provided suggestions and suggestions on unifying Wulingyuan tourism external propaganda slogans, using various platforms to publish tourism strategies, integrating scenic spot marketing resources, conducting more marketing activities, rationally allocating rewards, and scenic spot brand positioning.