Wulingyuan's Four Measures to Boost Tourism Quality
On January 4, the reporter learned that Wulingyuan District will focus on four aspects of work in 2016: "promoting the tourism brand, upgrading tourism facilities, enriching tourism products, and establishing a good tourism image." It will fully implement the "four measures" and attack simultaneously, adhere to tourism leadership, and push the district's tourism quality improvement to a new level.
Building a Strong Tourism Brand and Marketing
Vigorously promote the tourism brand. Explore and establish a new tourism marketing model of "government guidance, corporate entities, market operations, and unified marketing" to fully activate the tourism market and fully promote the "Zhangjiajie Core Scenic Spot·Wulingyuan" brand. We will vigorously consolidate publicity cooperation with major television stations and newspapers, fully expand the "Internet +" platform, and make extensive use of Weibo, WeChat, and WeChat to further increase the popularity and reputation of the scenic spot. We will successfully organize activities such as the "Zhangjiajie International Forest Protection Festival" and "Zhangjiajie Peak Forest Cycling and Mountain Ice and Snow Marathon" to continuously expand the international influence of the "Zhangjiajie Core Scenic Area·Wulingyuan" brand.
Upgrading Tourism Facilities Projects
Accelerate the upgrade of tourism facilities. In accordance with the principle of "unified planning and step-by-step implementation", we will vigorously promote the construction of six major quality improvement and upgrading projects in the scenic area. First, vigorously promote the quality upgrading of the tourist service center, fully complete the main project of the Wujiayu Tourist Service Center, start the construction of the Tianzishan Tourist Service Center, and accelerate the construction of the Luogu Tower Tourist Service Center station. The second is to vigorously promote the upgrading of tourist toilets in scenic spots, and improve the quality of 11 tourist toilets including Jinbian Creek, the First Bridge in the World, and Shuirao Simen to solve the problem of "difficulty in using the toilet" for tourists. The third is to vigorously promote the upgrading of tourist trails in scenic spots, complete the construction of Yangjiajie, Yuanjiajie, and Huangshizhai mountain trails, and start the double-track construction of Jinbianxi tourist trails. The fourth is to vigorously promote the upgrading of service stations in scenic spots, comprehensively renovate stalls and stalls in scenic spots, scientifically plan and layout tourist service stations, improve the quality and renovation of signs and signage, and basically realize barrier-free self-guided tours in scenic spots. The fifth is to vigorously promote the upgrading of safety protection facilities, continue to do a good job in comprehensive management of dangerous rock masses, and upgrade the safety guardrails of 8 kilometers of cliff-side tours. Sixth, vigorously promote the upgrading of "smart scenic spots", accelerate the construction of intelligent monitoring comprehensive linkage, crowd flow early warning analysis, website ticketing and other systems, and gradually realize the transformation of traditional scenic spots into smart scenic spots.
Enriching Tourism Product Development
Continuously enrich tourism products. Focusing on the six elements of tourism, we will focus on the construction of six major tourism products, including sightseeing, leisure vacations, cultural performances, specialty catering, tourism products, and outdoor leisure, and focus on creating self-driving tours, mountain tours, rural specialty tours and other tourism products. Continuously expand the tourism space, build high-quality outdoor tourism products such as Qingfengxia, Baofeng Mountain, and Yixiantianzhibaihutang, and accelerate the construction of characteristic cultural rural tourism products in Tianzi Mountain and Zhonghu West Line.
Measures to Build a Good Tourism Image
Strive to establish a good tourism image. Deepen the reform of the law enforcement management system in scenic spots, improve the comprehensive tourism law enforcement mechanism, and realize tourism management in accordance with the law. Vigorously promote the standardization and integrity of tourism service management, strengthen professional training for tourism practitioners, carry out in-depth labor competitions for service management of grassroots units in scenic spots, and explore and pilot the guide system for core scenic spots. We will continue to carry out the special activities of "Three Musts" for serving tourists and "Safety and Satisfaction in Zhangjiajie" to severely crack down on illegal operations, chasing customers, pornographic extortion and other chronic diseases, create a safe and satisfactory tourism environment, improve tourist satisfaction, and establish a good image of Wulingyuan tourism.