Intangible Cultural Heritage Training Institute Opens to Welcome Guests
On May 8, I saw at Xibu Lao Street in Wulingyuan, Zhangjiajie, that the silver forging skills training center, the milling skills training center, and the orchid printing cloth training center, which are important components of the intangible cultural heritage experience scenic spot, had opened to welcome guests. Groups of tourists one after another visited the neighborhood in an orderly manner under the guidance of the guide.
Since last year, Xibu Old Street has focused on building the world's first intangible cultural heritage inheritance base in the Wuling Mountains. It plans to invest hundreds of millions of yuan to comprehensively "reshuffle" the neighborhood, re-plan the transmission halls and transmission stores, restore Shanhuo Street, the Ancient Tea Horse Road in Western Hunan, Baijian Xiangsheng Lane, and the historical and cultural landscapes related to old wineries and mills to create a unique historical and cultural environment for intangible heritage. And using the tourism market as a platform, we will create a livable and business-friendly model of "home with store" to provide a living place for the descendants of the old street, integrating the original flavor of life in western Hunan into the street, and achieving a win-win situation for cultural inheritance and tourism development.
Renovation and Upgrading Projects Gradually Presented
After nearly a year of renovation and upgrading, the Xibulo Street Intangible Cultural Heritage Inheritance Base has gradually appeared in front of tourists. The author learned that at present, the largest Tujia Cupola Tower in Zhangjiajie, Xiangxi Old Courtyard, Fire Palace, Tea Museum, etc. are also undergoing intensive late-stage construction and are expected to be put into operation in mid-to-late May. The new Furong and snack shop are also under construction in an orderly manner and will be open to the public at the end of June. At present, approximately 65 million yuan has been invested in upgrading the entire block.
Key Year Plan for Quality Improvement and Transformation
"Show the colorful folk culture of the Wuling Mountains to tourists at home and abroad in an all-round way, making Xibu Old Street beautiful, fun, enjoyable, and easy to visit!" Wu Yuyong, chairman of Zhangjiajie Jinrui Tourism Development Co., Ltd., said that this year is a key year for the quality improvement and transformation of Xibu Old Street. The business planning, cultural improvement, and operation packaging of the first block are planned to restore relevant historical and cultural landscapes, increase the historical thickness, cultural atmosphere, and participation of the old street, add a beautiful cultural scenery to the natural Wulingyuan, and add an "old street" business card to the magical Zhangjiajie.
At the same time, in order to attract more tourists to "stay" in Xibulo Old Street, on the basis of building an intangible cultural heritage experience base, we will step up efforts to improve related service facilities and greening and beautification around the block in accordance with the standards of a 4A tourist attraction. We will also develop a settlement system, quality management system, and online and offline marketing systems that adapt to the unified management of the block to provide refined services for tourists, merchants, etc.