Recently, Wulingyuan District held a symposium on tourism publicity and promotion work to make arrangements for tourism publicity and promotion work in 2017. Xiang Xujie, deputy secretary of the district committee and executive deputy director of the Zhang Management Bureau, and Qin Jinting, deputy district chief, attended the meeting.
At the symposium, the relevant person in charge of the Wulingyuan District Tourism Bureau introduced the tourism marketing results in 2016 and the tourism marketing ideas and plans for 2017. The meeting carefully discussed the "2017 Wulingyuan District Tourism Marketing Plan" issued by the District Tourism Industry Committee Office. Tourism enterprise representatives and practitioners expressed opinions and suggestions from aspects such as "tourism promotion should have a unified propaganda caliber", "tourism marketing should strengthen online new media marketing such as WeChat and OTA", "focus on the role of tourism practitioners", and "vigorously improve the level of tourism services and standardize the order management of the tourism market".
Xiang Xujie said that in the face of the competitive situation in the national tourism industry, tourism opportunities and challenges coexist in Wulingyuan District. Publicity and marketing should highlight the theme, grasp the key points, and enhance the brand image of Wulingyuan; highlight the means and be good at using new media for publicity; the whole district should work hard to practice "internal strength", persist in tourism promotion and marketing work, and achieve the tourism growth goals set by the municipal party committee and government.