Tourism Work Committee Director Meeting Convened
On February 23, the first meeting of Wulingyuan District Tourism Committee Directors in 2016 was held in the conference room on the first floor of the district government. Chu Xinnian, deputy secretary of the district committee, district chief and director of the district tourism working committee, presided over the meeting. The main leaders of the district tourism working committee and heads of member units of the tourism working committee attended the meeting.
Discussing Tourism Work Plans and Marketing Proposals
The meeting had a detailed discussion on Wulingyuan District’s 2016 tourism work ideas, Wulingyuan District’s guidance on the development of characteristic B&Bs (inns), 2016 marketing plan and marketing incentive methods. The Guiding Opinions on the Development of Characteristic B&Bs (Inns) in Wulingyuan District formulated the "Star Classification and Assessment Standards for the Development of Rural Characteristic B&Bs (Inns) in Wulingyuan District" from three aspects: planning and construction, management services, and policy support. It is of great significance to further guide and standardize the development, construction and operation of rural characteristic B&Bs (Inns) in 2016, improve management and service levels, and promote the sustainable and healthy development of rural characteristic B&Bs (Inns) in the district. The guiding ideology of Wulingyuan tourism marketing work in 2016 is: closely focusing on the theme of the National Tourism Administration's "Silk Road Tourism Year", based on the principles of "government guidance, business entities, market operations, and unified marketing", focusing on Wulingyuan tourism product characteristics and industrial development direction, shape the image brand of "Zhangjiajie core scenic spot Wulingyuan", carry out a series of themed marketing activities such as the China Forest Protection Festival, the National Scenery Photography Exhibition, and low-carbon bicycle riding, and continuously expand the Wulingyuan tourism brand awareness.
The meeting studied and approved Wulingyuan District’s 2016 tourism work ideas, Wulingyuan District’s 2016 tourism marketing work plan and incentive methods.