[Hunan] Tencent Game Tianya Mingyuedao OL Zhangjiajie·Wulingyuan Hundred Scenery Event concluded successfully

Wulingyuan partners with Tencent Games to launch online

On August 3, the Wulingyuan District Tourism Bureau of Zhangjiajie City teamed up with Tencent Games to shoot the first fully 3D martial arts-themed online game "Tianya Mingyue Dao" in the core scenic area of ​​Wulingyuan, which has been launched. The "Hundred Scenes of the End of the World" campaign launched by Tencent's popular 3D online game "Tianya Mingyue Dao" boldly provides new ideas to restore realistic beauty in the 3D game, while allowing the game scenes to "travel" to popular scenic spots. "Tianya Mingyue Dao" is the first online 3D game to shoot the "Zhangjiajie Landform" in Wulingyuan, the core scenic spot in Zhangjiajie, following movies such as "Avatar", "Journey to the West", "Zhong Kui Conquers the Demon", and "Monster Hunting".

Scenic area promotion and online push

On June 9, the Wulingyuan core scenic spot placed promotional materials for the game at the densely populated Shuihuang Simen scenic spot. Tencent Games also displayed the scenery of the scenic spot on its website and used the pop-up function of Tencent’s chat software to push scenic spot information to the majority of users.

1. Tianya Mingyue Dao website - Tianya Hundred Scenes PC theme site

2. Push Tencent QQ pop-up tips to 200,000 users

3. Tencent Games Hunan Station QQ space

4. Tencent Games Hunan Station WeChat

5. Feedback from Tencent Game Cooperation Online Media

Tianya Baijing event promotion channels

Tencent Games is a division of the domestic Internet giant Tencent and has a huge online customer resource. This cooperation will help the scenic spot further expand publicity channels and tap online Internet customer sources. Peng Bin, director of the Wulingyuan District Tourism Bureau of Zhangjiajie City, said: "Games are a hot favorite on the Internet. Integrating Zhangjiajie scenery into games can connect Tencent Games, a billion-level online user, with tourists in the scenic spot, and enhance the influence and popularity of both parties."