On June 12, the "Super Wulingyuan" project jointly built by Zhangjiajie Wulingyuan Agricultural Tourism Development Co., Ltd. and Hunan Yuanyuan Cultural Tourism Development Co., Ltd. was signed. Gong Xinglong, deputy director of the Wulingyuan District People's Government, attended and delivered a speech. This project aims to promote the transformation and upgrading of Wulingyuan's cultural tourism industry, provide tourists with a more colorful tourism experience, and inject new vitality into Hunan's cultural tourism industry.
"Super Wulingyuan" specialty park signing site
In recent years, Wulingyuan has been continuously upgrading its tourism industry, innovating product and service methods, vigorously cultivating new productive forces in the tourism field, and promoting changes in tourism consumption scenarios. The "Super Wulingyuan" specialty park project is a comprehensive improvement and upgrade of the "Wulinyuan Sheng" brand. It cleverly combines new scenarios to create a Wulingyuan specialty park, integrating Wulingyuan's unique natural landscape and profound cultural heritage to provide tourists with a diversified and immersive tourism experience.
"Super Wulingyuan" specialty park signing site
Gong Xinglong said that shopping is a crucial part of the six elements of tourism. The "Super Wulingyuan" specialty park in Zhangjiajie jointly built by Agricultural Tourism Development Company and Yuanyuanyuan Company, with Super Wulingyuan as the cultural tourism IP, will be more conducive to releasing the potential of the tourism consumption market. He hopes that after the project is put into operation, it can accurately grasp the market demand dynamics, deeply explore the cultural heritage of Wulingyuan, build a product system with local characteristics and appeal, and strive to build the Super Wulingyuan Specialty Park into a world-renowned shopping park! Satisfy tourists’ desire to travel for novelty, novelty, knowledge and pleasure.
"Super Wulingyuan" specialty park signing site
The person in charge of Super Wulingyuan said: "Super Wulingyuan" is a new consumption scenario that improves the quality of Wulingyuan regional public brand "Wulingyuansheng". In the new era and new journey, tourism development faces new opportunities and new challenges. We must continue to launch more good tourism products. Combining commercial retail with art and culture, and showing the integration of landscape and humanities in the specialty park, we hope that "Super Wulingyuan" will become a new landmark for Zhangjiajie tourism and even the province, the country, and the world!
The signing ceremony was witnessed by the heads of relevant departments of Wulingyuan District, Wulingyuan District Industrial Development Co., Ltd., and Hunan Yuanlaishili Cultural Tourism Development Co., Ltd.