Wulingyuan's Four Indicators Hit New Highs
On December 14, news came from the Wulingyuan District government department that in 2015, the district received 19.4 million tourists, 750,000 overseas tourists, 3.85 million people entering the mountain at one time in the core scenic area, and 8.5 million overnight tourists, an increase of 26%, 7.4%, 23%, and 18% respectively. All four indicators hit record highs.
Multiple Measures to Boost Tourism Popularity
In 2015, Wulingyuan District faced the severe situation of increasing downward pressure on the economy and increasingly fierce tourism competition. It made accurate judgments and took multiple measures to further boost tourism popularity. Taking the opportunity to welcome the "5A" re-inspection of the National Tourism Administration, the area has focused on upgrading the software and hardware facilities of core scenic spots, added signs and signboards, strengthened safety protection and transformation, completed the renovation and upgrade of Bailong Sky Ladder and Tianzi Mountain Cableway, and effectively alleviated order problems in the scenic area caused by long queues of tourists; focused on rectifying pornographic extortion, chasing tourists, illegal activities, etc. The tourism order has been significantly improved and the tourist satisfaction rate has increased significantly. More than 300 tourism practitioners have been organized to carry out special training on tourism management and services, and 400 tourist restaurants have been organized to carry out integrity assessment work, which has improved the service level and the influence of civilized tourism in scenic spots. At the same time, publicity and reporting have yielded fruitful results: CCTV 13's "News Room", "Oriental Time and Space", CCTV's 10 "Geo China", Hunan Satellite TV's "Hunan News Broadcast" and other columns have successively carried out online live broadcasts and publicity broadcasts of Wulingyuan Scenic Area; France Television's "Discovery" column, British Broadcasting Corporation BBC's "Travel Expo", and Hunan Satellite TV's "Hunan Good People" have film crews stationed in Wuling for filming. In addition, the district also successfully held activities such as Yang Jing's "Ink Painting Zhangjiajie" landscape painting exhibition, "Golden Salamander Cup" Cross-Strait Cycling Race, "China's Good Scenery" Zhangjiajie·Wulingyuan Division Photography Competition, etc.; 11 small teams were dispatched The team went to strong promotions at home and abroad; completed the 720-degree panoramic production of scenic spots and Baidu promotion work; teamed up with Tencent Games to shoot the first full 3D martial arts-themed online game "Tianya Mingyue Dao" promotional video in the core scenic spot of Wulingyuan. Starting from December, Wulingyuan will implement the off-season ticket policy for Wulingyuan core scenic spot in Zhangjiajie and the preferential ticket policy for passengers with newly opened direct flights to Zhangjiajie.
The implementation of a series of measures has produced an obvious market-stimulating effect. In 2015, the area received 19.4 million tourists, including 750,000 overseas tourists, 3.85 million people visiting the core scenic spots at one time, and 8.5 million overnight tourists, an increase of 26%, 7.4%, 23%, and 18% respectively, all reaching record highs.