Four TV media outlets film on location
Under the unified seasonal-promotion plan of the Zhangjiajie Tourism Commission, as of December 11 the Wulingyuan District Tourism Commission invited four TV media outlets from Shanghai, Guangdong, Zhejiang and Hebei to film tourism promotional videos of the Wulingyuan core scenic area of Zhangjiajie over the course of a month.
Program production and broadcasting by each channel
Among them, the Hebei Satellite TV program "Housekeeping Queen" produced six episodes of 30 minutes each, centered on the beautiful scenery and cuisine of Wulingyuan, Zhangjiajie, to be broadcast on Hebei Satellite TV in the near future; the Zhejiang Economic TV program "Roaming the World" will not only produce and air a roughly 10-minute Zhangjiajie feature but also run a 10-second Zhangjiajie image advertisement for three months; the Shanghai TV program "Driving the World," a bilingual global travel program, will produce and air a 15-minute tourism promotional video; and the Southern Satellite TV program "Fashion Collection" will produce and air two episodes of 10 minutes each and will simultaneously launch the "Zhangjiajie Wulingyuan (Guangdong-Hong Kong-Macao) Winter Promotion Month" campaign.
Filming locations and promotional focus
The filming locations cover Tianzi Mountain, Yuanjiajie, Huangshizhai, Golden Whip Stream, Baofeng Lake, Yellow Dragon Cave, Xibu Street, Charming Xiangxi and other sites in the Wulingyuan core scenic area of Zhangjiajie. Through the TV media, the aim is to showcase the magnificence of Wulingyuan, Zhangjiajie, a World Natural Heritage site, with a focus on promoting the winter tourism products and winter discounted ticket policies of the Wulingyuan core scenic area of Zhangjiajie.