One Hundred Thousand Self-Drive Cars Winter Tour Zhangjiajie Launch
On November 3, reporters learned from the Zhangjiajie Tourism Association that the 2016 100,000 self-driving winter tour to Zhangjiajie was launched. This is also one of the key activities of Zhangjiajie winter tourism marketing. During the event, 100,000 self-driving vehicles will visit Zhangjiajie in winter. On November 18, the first batch of 10,000 self-driving cars will be welcomed, and the launch ceremony of the 100,000 self-driving car summit will be held in Zhangjiajie on November 19.
The 100,000 self-driving event is jointly organized by the Zhangjiajie Tourism Association Self-Driving Branch, Zhangjiajie TV Tourism Culture Channel, Hunan Self-Driving Association, Guangdong Self-Driving Association, Overseas (China) Self-Driving Association, etc. It started on November 1 and lasted until March 28, 2017, lasting five months, spanning the entire winter and tourist off-season. At present, the regional market development team organized by the organizer is actively connecting with self-driving associations and car enthusiasts associations in various provinces and cities, and the market feedback is good. It is estimated that 30,000 units will be organized in southern China such as Guangdong, Hong Kong and Macao, 20,000 units will be organized in eastern China such as Jiangsu, Zhejiang and Shanghai, 20,000 units will be organized in central China such as Hunan, Hubei and Henan, 20,000 units will be organized in southwestern regions such as Yunnan, Guizhou and Sichuan, and 10,000 units will be organized in northern China such as Beijing, Tianjin, Hebei and other regions. The activities will cover all important tourist source areas in Zhangjiajie.
Self-Drive Routes and Tourism Product Planning
In order to ensure that the event is held successfully and allow self-driving owners participating in the event to experience the most beautiful natural scenery and folk customs of Zhangjiajie, the organizer has also carefully planned and arranged self-driving routes and tourism products, and the event content is very rich. It not only has the uncanny natural beauty of Wulingyuan and Tianmen Mountain, but also has the folk customs of the Tujia people who celebrate the New Year, sing folk songs, and catch rice wine. You can not only enjoy the beautiful autumn colors and winter snow, but also experience it by stepping on the Grand Canyon Glass Bridge and the Tianmen Mountain Glass Plank Road. At the same time, you can also participate in local folk activities such as making glutinous rice cakes and making ginger bran. The self-driving activity has received strong support from major tourism companies such as Zhangjiajie Zhanglv Group, Huangshizhai, Tianmen Mountain, Grand Canyon, Huanglong Cave, Charming Xiangxi, and Tujia Style Park, as well as hotels such as Sunshine, Jingwu Pullman, Qinghe Jinjiang, Dacheng Shanshui, and Blue Bay Borg. The entire self-driving activity will surely become an unforgettable winter trip that is beautiful, fun, and delicious.
Self-Drive Tourism Market and Ticket Discounts
The person in charge of the self-driving branch of Zhangjiajie Tourism Association said that with the advent of the mass tourism era, self-driving travel for leisure and vacation has become more and more popular among tourists. Among the 4 billion domestic tourists in 2015, self-driving tourists accounted for more than 58.5%, reaching 2.34 billion. As the leader of Hunan's tourism industry, Zhangjiajie City had 50.5 million tourist arrivals in 2015. The proportion of self-driving tourism is increasing, and the prospects are very bright. The Self-Driving Tourism Branch of Zhangjiajie City Tourism Association will not only make up for the winter tourism off-season market through the 100,000 self-driving winter tours to Zhangjiajie, but also actively promote service standards, industry development and market service levels. At the same time, through extensive organization of exchanges and cooperation, the Self-Driving Tourism Branch of Zhangjiajie will promote Zhangjiajie self-driving tourism to seize the opportunity, so that this new tourism format and new model will become the normalization of Zhangjiajie tourism.
The person in charge of the Wulingyuan District Tourism and Industry Committee Office said that in 2016, Wulingyuan District will continue to implement the off-season ticket price of Zhangjiajie National Forest Park at 136 yuan/person (from December 1, 2015 to February 28, 2017, excluding the Spring Festival Golden Week). In addition, Wulingyuan, the core scenic spot in Zhangjiajie, will have a series of themed activities such as "Visit Zhangjiajie in winter and meet Wulingyuan" and "Visit Zhangjiajie in winter and take photos with friends".