Game Integrates Zhangjiajie Scenery
The first fully 3D martial arts-themed online game "Tianya Mingyue Dao" is embedded in the scenery of Zhangjiajie
On June 9, the Wulingyuan District Tourism Bureau of Zhangjiajie City teamed up with Tencent Games to shoot the first fully 3D martial arts-themed online game "Tianya Mingyue Dao" in the core scenic area of Wulingyuan. This is the first time that the tourism authorities of Wulingyuan District have promoted the world natural heritage Zhangjiajie landforms and scenery through Tencent games.
Selecting Scenic Areas Similar to Game Style
According to reports, because the game's graphics are full of strong Chinese style, in order to cooperate with the game's promotion, 12 scenic spots across the country with scenery similar to the game's graphics have been selected as offline event venues for the game. Among them, only Wulingyuan Core Scenic Area and Fenghuang Ancient City Scenic Area in Hunan have become partners of this event. It is also the first time that Tencent Games has cooperated with a Hunan scenic spot. During the cooperation period, the scenic spot will place promotional materials for the game in the densely populated Shuihuang Simen scenic spot. In return, Tencent Games will display the scenery of the scenic spot on its website and use the pop-up function of Tencent's chat software to push scenic spot information to the majority of users.
Tencent Games is a division of the domestic Internet giant Tencent and has a huge online customer resource. This cooperation will help the scenic spot further expand publicity channels and tap online Internet customer sources. Peng Bin, director of Wulingyuan District Tourism Bureau, said: "Games are a hot favorite on the Internet. Integrating Zhangjiajie scenery into games can connect Tencent Games, a billion-level online user, with tourists in the scenic spot, and enhance the influence and popularity of both parties."