South Korea remains top source of overseas visitors to Zhangjiajie
Recently, the author learned from Hunan Wulingyuan Scenic Area that South Korea is still the most important overseas tourist source market in Zhangjiajie this year, accounting for about 70% of the overseas tourists in the core scenic area.
Since 2001, the Korean market has consistently ranked first in Zhangjiajie’s overseas tourist source market. In order to further consolidate and expand the Korean tourist source market, Zhangjiajie organized a series of tourism promotion and exchange activities in South Korea and increased the density of direct charter flights between the two places. With the help of convenient air transportation, some major international travel agencies in Zhangjiajie actively invite key Korean travel agents and mainstream media to visit Zhangjiajie. Since this year, more than 300 Korean travel agents and media have visited Wulingyuan Scenic Area. At the same time, Zhangjiajie tourism routes and products are re-promoted and packaged for the Korean market by leveraging policies such as "55% off" off-season tickets for Wulingyuan core scenic spots, ordinary tickets valid for four days, and annual tickets available for 298 yuan.
Korean tourist structure may gradually change
A senior tourism person in Zhangjiajie City said that although the Korean tourists entering Zhangjiajie are currently mainly middle-aged and elderly tourists, as Zhangjiajie continues to expand its expansion in South Korea, the number of young Korean tourists entering Zhangjiajie will continue to increase in the future.