Four Articles to Boost Tourism Development
On March 8, reporters learned from the 10th Plenary (Enlarged) Meeting of the Fourth Session of the Wulingyuan District Committee that in 2016 Wulingyuan District will closely focus on the strategy of "improving the quality of Wulingyuan and creating new glory", innovate ideas, and base on four articles of "tourism hardware", "tourism services", "tourism promotion" and "rural tourism" to comprehensively promote the rapid development of tourism.
Upgrading Tourism Infrastructure
Improve the quality of tourism hardware and make the “hardware” chapter better. We will vigorously promote six major quality improvement and upgrading projects including tourist service centers, scenic toilets, scenic trails, scenic service stations, safety protection facilities, and "smart scenic spots" to strengthen the infrastructure construction of core scenic spots and improve the reception capacity of scenic spots. Continue to innovate investment methods, optimize the investment environment, provide preferential policies, focus on introducing well-known resorts and international hotel chains, and improve and upgrade tourism reception facilities. Closely integrate tourism development and construction, the aggregation of tourism industry elements with urbanization and new rural construction, vigorously support and guide the construction of characteristic inns, encourage personalized transformation of traditional business hotels, and continuously improve the functional supporting functions of urban and rural tourism elements.
Enhancing Tourism Service Quality
Improve the quality of tourism services and pay attention to the "service" aspect. Adhere to equal emphasis on supervision, continue to further promote the "Safety and Satisfaction in Zhangjiajie" special campaign, adhere to and improve the tourism market law enforcement system, gradually establish tourism comprehensive law enforcement teams such as tourism police, regulate the behavior of various tourism business units and individuals, severely crack down on illegal business activities, and effectively protect the legitimate rights and interests of tourism consumers and operators. We will continue to carry out the creation of green hotels and tourism credit rating assessments, continue to establish and improve the credit rating assessment, credit supervision and breach of trust punishment systems for tourism enterprises and employees, strive to build a tourism credit system, and create a civilized tourism environment. Actively introduce and cultivate professional talents in the tourism industry, and continuously improve the work level of tourism project development, scenic spot operation, market development and other aspects.
Advancing Tourism Promotion and Marketing
Promote tourism publicity and marketing and strengthen the "publicity" chapter. By integrating resources, we will establish and improve the "government guidance, enterprise entities, market operations, and unified marketing" model to promote marketing reform and innovation. Vigorously build the Wulingyuan brand, unify the publicity caliber of "Zhangjiajie Core Scenic Spot Wulingyuan" externally, strengthen local publicity internally, and set up signboards at important transportation nodes and tourist distribution centers in the city to ensure that tourists understand Wulingyuan and highlight Wulingyuan's core status. Vigorously promote the world natural heritage, world geological park, the first batch of 5A-level scenic spots in the country, the first national forest park and other golden signs, emphasizing the richness of tourism resources and the uniqueness of peak forest landforms, highlighting the differences between Wulingyuan and other scenic spots, and highlighting the brand connotation of Wulingyuan. Strengthen market research on tourist source areas, fully consider tourists’ target positioning, cultural differences and consumption needs, design differentiated tourism products according to the characteristics of market segments, formulate highly targeted marketing strategies, and continuously improve the accuracy of marketing.
Vigorously Developing Rural Tourism
Vigorously develop rural tourism and expand the "rural" chapter. Combining beautiful countryside, ecological migration, targeted poverty alleviation, new urbanization construction, etc., integrate resources, strive for policies, funds and projects, create an atmosphere and conditions conducive to the development of rural tourism, and form a vivid situation in which rural tourism and various tasks interact and promote each other. Increase the construction of rural tourism demonstration sites and demonstration projects, highlight the organic integration with ethnic minority festivals, modern tourism agriculture, and poverty alleviation and development in the Wuling Mountain area, identify entry points and breakthroughs, enrich rural tourism carriers, enhance the connotation of rural tourism, and give full play to the role of rural tourism in benefiting and enriching the people.