In order to make full use of short videos to promote Zhangjiajie, enhance Zhangjiajie's influence in the field of short videos, and promote the high-quality development of Zhangjiajie's cultural tourism industry, the "Show Out of Zhangjiajie" short video collection event is specially held. The announcement is as follows:
1. Activity theme
Show Zhangjiajie
2. Activity time
December 1, 2023 - November 30, 2024
3. Organizational Structure
Sponsor: Zhangjiajie Municipal Committee of the Communist Party of China Tourism Working Committee Office
Organizer: Zhangjiajie Media Center (Media Group)
4. Participating objects
National participation: open to all sectors of society, individuals or groups can participate and photograph Zhangjiajie elements in Zhangjiajie.
5. Work requirements
1. It conforms to the core values of socialism, does not violate public order and good customs, does not contain pornographic, violent, bloody and other inappropriate content, and complies with national laws and regulations.
2. The length of the work should be no less than 15 seconds, with no limit on subject matter and style. It should explore the elements of Zhangjiajie, tell the story of Zhangjiajie well, and spread the image of Zhangjiajie.
3. It must be an original work by the contributor or his team within the selection period starting from December 1, 2023. The author should confirm that he owns the copyright of the work. The organizing committee does not assume any legal liability arising from disputes including but not limited to portrait rights, reputation rights, privacy rights, copyrights, trademark rights, etc. If the above disputes arise, the organizer reserves the right to disqualify the participant and recover the award.
4. Parties that host, undertake, or co-organize cultural tourism and sports-related activities in Zhangjiajie City are not allowed to participate in the competition with short video works based on the theme of the event.
5. Plagiarism and copying are strictly prohibited. The specific definitions of plagiarism and plagiarism are based on the Copyright Law of the People's Republic of China and related regulations.
6. Fraud is strictly prohibited. Works that have falsified various data will be disqualified once verified.
7. The organizer has the right to use, publish and other related rights to the award-winning works, which can be used free of charge for public service advertisements, press releases, production of souvenirs, exhibitions and other publicity purposes. The organizer has the right to use, develop, modify, authorize, license or protect the winning works in any form, as well as conduct copyright registration and other activities.
8. The expenses required for the creation of the work shall be borne by the participants themselves.
9. The participating works of the same account (individual/group) in the current month, season, and year will not win the grade award repeatedly; the same work cannot be submitted repeatedly.
10. The prize money for this competition (before tax) will be paid in RMB in China. If overseas participating institutions or individuals are unable to collect the money in RMB, they can authorize domestic legal independent legal persons to collect the payment on their behalf. The personal income tax on the prize money of the winners shall be borne by the winners themselves, and shall be withheld and paid by the organizer at the time of distribution.
11. The award-winning works must, according to the requirements of the organizer, send the high-definition original film of the work, participant information and other relevant materials to the designated email address (email: 3197524989@qq.com) within the specified time for use in publicity, prize redemption and other activities.
12. The final right of interpretation of this event belongs to the Tourism Working Committee Office of Zhangjiajie Municipal Committee of the Communist Party of China.
6. How to participate in the evaluation
(1) Publishing platform: Douyin, Xiaohongshu.
(2) Submission requirements: Short video works participating in the award must be published on Douyin and Xiaohongshu with the topic "#Show out of Zhangjiajie". For Douyin release, @Zhangjiajie tourism (the Douyin account of Zhangjiajie Municipal Culture, Tourism, Radio, Film and Sports Bureau), and @ PalmZhangjiajie (the Douyin account of Zhangjiajie Media Center (Media Group)).
(3) Participation requirements: The short videos participating in the awards will be reviewed for eligibility by the judging panel of the organizing committee in accordance with item 5 of this plan. Only those who pass the review can participate in the awards.
7. Collection process
(1) Monthly Selection (December 1, 2023 - November 30, 2024, each calendar month)
1. Within the monthly selection time frame, the participating works that meet the work requirements (the fifth item of this plan) will be ranked according to the number of views on Douyin and Xiaohongshu platforms, and the top 30 will be shortlisted respectively.
2. The scores of the shortlisted works will be calculated according to the scoring rules and ranked according to the comprehensive score. The top 20 will be selected for awards on both platforms.
3. The amount of data generated between 00:00 on the first day of the month and 23:59 on the last day of the month is the valid data for the monthly selection.
(2) Quarterly Selection (First Quarter: December 1, 2023 to February 29, 2024; Second Quarter: March 1, 2024 to May 31, 2024; Third Quarter: June 1 to August 31, 2024; Fourth Quarter: September 1 to November 30, 2024.)
1. Within the quarterly selection time frame, for participating works that meet the requirements of the work (the fifth item of this plan), the single short video playback volume on the Douyin platform reaches 30W+, and the top 30 candidates ranked according to the playback volume are shortlisted (can be vacant); the single short video playback volume on the Xiaohongshu platform reaches 10W+, and the top 30 short videos ranked according to the playback volume are shortlisted (can be vacant).
2. The scores of the shortlisted works will be calculated according to the scoring rules and ranked according to the comprehensive score. The top 15 will be selected for awards on both platforms.
3. The amount of data generated between 00:00 on the first day of the quarter and 23:59 on the last day of the quarter is the valid data for quarterly selection.
(3) Annual selection (December 1, 2023 - November 30, 2024)
1. Within the annual selection time frame, for participating works that meet the requirements of the work (the fifth item of this plan), the single short video playback volume on the Douyin platform reaches 1 million+, and the top 30 candidates ranked according to the playback volume are shortlisted (can be vacant); the single short video playback volume on the Xiaohongshu platform reaches 35W+, and the top 30 short videos ranked according to the playback volume are shortlisted (can be vacant).
2. The scores of the shortlisted works will be calculated according to the scoring rules and ranked according to the comprehensive score. The top 10 will be selected for awards on both platforms.
3. The amount of data generated between 00:00 on the first day of the annual selection and 23:59 on the last day of the annual selection is the valid data for the annual selection.
(4) Result display
The award-winning works will be displayed on the platform of Zhangjiajie Culture, Tourism, Radio, Television and Sports Bureau and the platform of Zhangjiajie Municipal Media Center on a monthly, quarterly and annual basis; the award results will be announced on the platform in stages.
8. Selection method
With publicity and promotion data as the only selection basis, the shortlisted works will be comprehensively ranked according to the number of views, likes, comments and forwards on the shortlisted platforms.
(1) Total score: 100 points. The number of views accounts for 55%, the number of likes accounts for 20%, the number of comments accounts for 15%, and the number of forwards accounts for 10%.
(2) Calculation formula (single category): Single category inverted ranking ÷ total number of shortlisted works × 100 × percentage = score.
[Example (play volume): There are 30 shortlisted works in total, and a certain short video ranks second in terms of play volume (the single inverted ranking is 29), and the play volume score is: 29÷30×100×55%=53.17 points)]
(3) Decimal point: Keep two digits after the decimal point and round off.
9. Award setting and activity benefits
(1) Award setting
【Monthly Rewards】
Ranking
Douyin platform
Xiaohongshu platform
monthly bonus
Total monthly prizes
champion
1
1
3000
24
Runner-up
2
2
2000
48
Second runner-up
3
3
1000
72
Excellence Award
4
4
500
96
【Quarterly Rewards】
Ranking
Douyin platform
Xiaohongshu platform
quarterly award bonus
Total number of quarterly awards
champion
1
1
8000
8
Runner-up
2
2
5000
16
Second runner-up
3
3
3000
24
Excellence Award
4
4
800
32
【Annual Award】
Ranking
Douyin platform
Xiaohongshu platform
Annual Award Bonus
Total number of annual awards
champion
1
1
50000
2
Runner-up
2
2
30000
4
Second runner-up
3
3
10000
6
Top 10 of the year
4
4
5000
8
(2) Activity benefits-Koi Award
【Monthly Koi Award】
1. Number of units: 10 units/month on Douyin platform; 10 units/month on Xiaohongshu platform;
2. Method: Online blind box live broadcast extraction
3. Target audience: Anyone who has passed the eligibility review in the short video selection can participate.
4. Time: On the first day of each month, the koi prize of the previous month will be drawn.
5. Rewards: worth 1,000 yuan (tickets for scenic spots, hotel and B&B free room vouchers, souvenirs, etc.)
10. Contact information
Event consultation hotline: 0744-8350535
Email: 3197524989@qq.com
Zhangjiajie Municipal Committee of the Communist Party of China Tourism Working Committee Office
November 1, 2023