Wulingyuan Inbound Tourism Data for 2015
In 2015, inbound tourism to Wulingyuan in Zhangjiajie achieved rapid growth. On January 6, data released by the Wulingyuan District Tourism and Foreign and Overseas Chinese Affairs Bureau showed that in 2015 Wulingyuan received a total of 812,400 overseas visitors, an increase of 16.34% year on year.
According to statistics, among the source markets for inbound visitors, the top five by total group visitors were South Korea, Taiwan, Thailand, Hong Kong and Malaysia. The reception volumes were: 267,812, 54,660, 18,647, 14,561 and 12,731 visitors respectively. The top three by growth rate were: Malaysia 37.20%; South Korea 24.39%; Thailand 19.36%.
Overseas Brand Promotion and Corporate Integration
In 2015, Wulingyuan, the core scenic area of Zhangjiajie, promoted the brand "Avatar is far away, Zhangjiajie is close" in overseas markets. The Wulingyuan District People's Government brought together Zhangjiajie Tourism Group, Huanglong Cave, Bailong Elevator, Tianshan Mountain Cableway, Zhangjiajie World Geopark Museum, Zhangjiajie Nabaili International Travel Service and other enterprises for a fourth promotional trip to Southeast Asian countries, showcasing tourism resources such as Wulingyuan, the core scenic area of the World Natural Heritage site Zhangjiajie, to local travel agents and residents. In particular, image promotion was carried out at Thai airport expressways, subway stations and other locations. At the same time, the Administration of Zhangjiajie Wulingyuan Scenic and Historic Interest Area and National Forest Park also organized a tourism promotion delegation for a seven-day tourism promotion trip to Taiwan, releasing information on preferential policies for new flight routes and successfully organizing and hosting the first Cross-Strait Cycling Race.
Media Cooperation with Multiple Countries Enhances Visibility
At the same time, promotional cooperation was carried out successively with news media and key travel agents in France, Japan, Germany, the United States and other countries, greatly enhancing the visibility and influence of Wulingyuan, the core scenic area of Zhangjiajie, in overseas markets. Last November, at the "2015 Smart Tourism + Big Data Annual Conference," Zhangjiajie was successfully selected as the "Most Popular Inbound Tourism Destination of the Year."