1. Activity time
February 18-December 31, 2023
2. Activity theme
The second session of Zhangjiajie Wulingyuan sincerely invites national Internet experts to promote
3. Organizer
Sponsor:
Wulingyuan District People's Government of Zhangjiajie City
Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration
Organizer:
Propaganda Department of Wulingyuan District Committee of Zhangjiajie City
Zhangjiajie City Wulingyuan District Culture, Tourism, Radio, Television and Sports Bureau
Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration Marketing Department
Supporting units:
Zhangjiajie City Wulingyuan District Zhiyoutianxia Network Operation Co., Ltd.
Zhangjiajie Wulingyuan Liquor Co., Ltd.
Various tourism companies
4. Invitation objects
1. Target Internet experts with more than 100,000 fans on online live streaming platforms such as Douyin, Kuaishou, Huya, Douyu, and YY, and more than 30,000 fans on Station B.
2. Expert online writers who have at least 5 articles in the travel guide section of third-party OTA platforms such as Ctrip, Qunar, Lvmama, Mafengwo, and Dianping, with readings of more than 100,000.
3. For WeChat public accounts with more than 100,000 fans and an average of more than 5,000 pictures and texts; WeChat video accounts with at least 5 videos and more than 1,000 likes on a single article; Sina Weibo fans with more than 300,000 fans; Xiaohongshu fans with more than 50,000 Internet experts.
4. Target Internet experts, well-known authors, travel experts, etc. who have at least 5 or more articles on other online media platforms with a single reading volume of more than 50,000.
5. Target internet experts, internet writers, industry representatives and other internet propagandists specially invited by the city and district to carry out photography.
6. Other persons or media practitioners who are beneficial to the online promotion of Zhangjiajie Wulingyuan (Zhangjiajie National Forest Park).
5. Activity content
1. Qualified Internet experts come to Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) to carry out online live broadcasts, write travel guides, topic marketing, etc. The scope of promotion covers the natural scenery and tourist routes of Wulingyuan Scenic Area in Zhangjiajie, scenic spot tickets, hotel accommodation, transportation, food, product route reservations and other six elements of tourism content such as "food, accommodation, travel, shopping and entertainment", the short video is accompanied by an address link of "Zhangjiajie National Forest Park" or "Wulingyuan Scenic Area".
2. Qualified Internet experts can apply for the Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Expert Collection Pass. Depending on the actual situation, they can apply for a pass issued by no more than 2 videographers and other team accompanying persons.
3. Establish an annual Internet Talent Assessment Award, and conduct a comprehensive assessment and ranking based on the clicks, likes, reposts, comments and other indicators of the works submitted by Internet experts. Based on the highest volume of videos on a single platform, the top ten Internet experts of the year will be selected after a comprehensive evaluation by the organizer. A reward of 2,000 yuan per person will be given, and an honorary certificate of the Wulingyuan Scenic Area’s Annual Top Ten Internet Experts Publicity Award will be issued (the award will be left vacant if there are no particularly influential works).
6. Participation methods
1. Qualified Internet experts can register independently and need to fill in the "Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Expert Promotion Application Form" (see attachment) and send it to the email 529695141@qq.com and submit it to the event organizer for review. The consultation phone number is: 0744-5611109.
2. After passing the internet expert qualification review (that is, getting a reply from the email), bring a one-inch photo and the original ID card to Room 111 on the first floor of the Wulingyuan District Culture, Tourism, Radio, Film and Sports Bureau of Zhangjiajie City to apply for the "Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Expert Style Collection Certificate". The application time is on working days.
3. Eligible Internet experts can enjoy Zhangjiajie National Forest Park (including environmentally friendly vehicles), Tianzishan Cableway, Bailong Elevator, Shili Gallery Sightseeing Tram, Yangjiajie Cableway, and Huangshizhai Cableway with the "Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Master Style Collection Certificate" (stamped with the office seal of the District Committee Tourism and Work Committee), Aerial Pastoral Tram, Baofeng Lake, Huanglong Cave, Zhangjiajie Charming Xiangxi, Zhangjiajie Eternal Love, Watt Paradise, Great Xiangxi Memory Expo and other supporting scenic spots, free admission, carry out promotional video production and shooting, soft articles, guide writing and other work (Charming Xiangxi, Zhangjiajie Eternal Love requires a voucher to reserve a seat at its office).
4. Qualified foreign Internet experts can add the event leader's WeChat ID "529695141" to facilitate coordination of Zishan Manju, No. 5 Valley, Qimanyue Lingu, Mirror Cube, Yanyujian, Weichi Suyunjian, Shuimu Xiaoxiang, Valley Flower Room, Zhishe Zili, Pushe, Shuiyong Jinjiang, Waiting, Children Going Home, Jian in Wulingyuan District Participating B&Bs, hotels, and inns such as Waiqijing, Crowne Plaza Nabali, Pullman Jingwu, Qinghe Jinjiang Hotel, Expert Village Courtyard Hotel, Jie Zhi Hotel, Xibu Street Inn, Suoxi Mountain Residence, etc., will arrange for free experience for foreign Internet experts if there are vacancies, but the experts will need to give appropriate representation in pictures, texts or short video promotions.
5. Qualified Internet experts will send short videos, soft articles, guides and other links and high-definition original video pictures published on major online platforms to the organizer’s email address 529695141@qq.com to complete the work task feedback and work submission.
7. Activity requirements
1. Qualified Internet experts can independently purchase personal accident insurance for Zhangjiajie National Forest Park, Baofeng Lake, Huanglong Cave, Zhangjiajie Charming Xiangxi, Zhangjiajie Eternal Love and other scenic spots to ensure personal safety when visiting.
2. All scenic spots and spots in the district have given strong support for free access and green channels for this event. Free access procedures will be provided with the Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Expert Style Collection Certificate (which is uniformly processed and stamped by the District Committee’s Tourism and Industry Committee Office).
3. All relevant functional departments will provide strong support and cooperation to this event in accordance with the principle of territoriality.
4. The Tourism and Industry Committee Office of the District Committee is responsible for the comprehensive selection of Internet experts as well as the coordination, docking, tracking and verification of the reward mechanism for the promotion of Internet experts in Wulingyuan, Zhangjiajie. The Propaganda Department of the District Committee (including the District Internet Information Office and the District Rong Media Center), the Marketing Department of the Zhangjiajie Administration Bureau, and each ticket station provide strong support.
5. The final interpretation right of this event belongs to the Tourism Working Committee Office of Wulingyuan District Committee of Zhangjiajie City.
Attachment: Zhangjiajie Wulingyuan Scenic Area (Zhangjiajie National Forest Park) Internet Expert Promotion Application Form [Click to download the application form]
Download extraction code: 9wu2 Open Baidu Netdisk mobile app, the operation is more convenient.
Office of Tourism Working Committee of Wulingyuan District Committee of Zhangjiajie City, China
February 15, 2023