Hangzhou Symposium Promotes Spring Tour Routes
On March 23, the Wulingyuan District Tourism Working Committee organized a tourism symposium in Hangzhou to promote the Zhangjiajie "Journey to the West" spring tour route and the growing rural B&Bs to major local travel agents.
At the symposium, Feng Wenjun, deputy director of the Tourism and Foreign Affairs Bureau of Wulingyuan District, introduced the main tourism resources of Wulingyuan, the core scenic area of Zhangjiajie, and related tourist source marketing incentive policies. He highlighted the newly launched "Journey to the West" spring tour route in Wulingyuan, the core scenic area of Zhangjiajie, which mainly includes: Huangshi Village-Yangjiajie-Yuanjiajie-Shui Rao Si Gate-Shili Gallery-Tianzi Mountain-Baofeng Lake-Huanglong Cave.
Scenic Area Transport Upgrade and Smart Tourism
Mao Jianbo, deputy director of the Tourism and Foreign Affairs Bureau of Wulingyuan District, said that the internal transportation environment of Wulingyuan, the core scenic spot of Zhangjiajie, has been greatly improved. The Bailong Elevator and Tianzishan Cableway have been expanded and upgraded, and the Yangjiajie Cableway has been built. The construction of smart tourism has been fully promoted, and the quality of scenic spot tours has been greatly improved.
At the same time, focusing on all-region tourism, Wulingyuan District continues to enrich leisure and vacation products, relying on core scenic spots to develop rural tourism, allowing tourists to appreciate the landforms of Zhangjiajie, appreciate rural B&Bs, and feel Tujia customs.
Travel Agency Questions and On-Site Responses
At the symposium, the participating travel agencies raised a series of issues such as how to alleviate the queues of tourists during the peak season, freely purchase tickets online, resume the Zhangjiajie-Hangzhou route, promote independent tour guides in scenic spots, and develop walking tour routes. Cao Fei, deputy secretary of the Wulingyuan District Party Committee, who led the team, responded to them one by one. Cao Fei said that Hangzhou is an important source of tourists for Zhangjiajie. Last year, more than 130,000 tourists from Zhejiang entered Zhangjiajie. This year, Wulingyuan District has increased its efforts in market development and brand promotion, providing strong support in tourist source marketing, route inspections, and route development, and has specially set up a marketing reward of 3 million yuan.
The participants also had extensive exchanges on the implementation of free travel services and the development of an all-in-one tourist and consumption card.