Taipei promotion of autumn and winter travel routes
On August 31, a tourism promotion group led by Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration (hereinafter referred to as the Scenic Area Administration) carried out tourism promotion in Taipei to promote Zhangjiajie’s autumn and winter tourism routes and products to Taiwanese travel agents.
Zhang Yan, deputy director of the Scenic Area Administration Bureau, said that Zhangjiajie has a humid climate with four distinct seasons and an average temperature of 16.8 degrees. The city’s forest coverage rate is nearly 70%, and the forest coverage rate in Wulingyuan’s core scenic area reaches 98%. The air quality is excellent all year round, and every day A square centimeter is rich in 100,000 units of negative oxygen ions and is known as the "natural oxygen bar". In particular, the "Zhangjiajie Landform" in the core scenic area of Wulingyuan, which is characterized by quartz sandstone peaks and canyons, is the best in the world and can be called a "rare earth monument". In 2014, Zhangjiajie received a total of 38.85 million domestic and foreign tourists and achieved tourism revenue of 24.9 billion yuan, including 2.2 million overseas tourists, a year-on-year increase of 21%.
Illustrated introduction to core scenic area resources
Peng Xiaojun, deputy director of the Tourism Bureau of the Scenic Spot Administration Bureau, introduced the essence of Zhangjiajie’s core scenic spots such as Wulingyuan, Huanglong Cave, and Baofeng Lake to the participating travel agents with pictures and texts.
Travel agents discuss itineraries and incentive policies
Key travel agents from Taiwan who organized groups to Zhangjiajie had candid exchanges with Zhangjiajie on issues such as incentive policies and itinerary optimization, and put forward some suggestions and opinions. Participants said that through this promotion symposium, more compatriots on the island will learn about Zhangjiajie, get to know Zhangjiajie, and then visit Zhangjiajie and stay nostalgic for Zhangjiajie. It will also strengthen cooperation with Zhangjiajie’s tourism industry and transport more tourists to Zhangjiajie.
According to incomplete statistics, nearly 200,000 Taiwanese tourists from all over the country come to Zhangjiajie every year to linger in Zhangjiajie’s beautiful scenery and simple and enthusiastic folk customs. Taiwan has become Zhangjiajie’s second largest source of inbound tourists.