Zhangjiajie Tourism Media Promotion Symposium
Adhering to the leading position of tourism and highlighting "Three Stars Crowning the Moon, All-Region Tourism", Zhangjiajie's popularity and attractiveness have increased significantly in recent years. During the critical period of quality improvement and upgrading, how can we further leverage the publicity role of the media around tourism? On February 16, at the "Zhuge Meeting" held in the conference room on the second floor of the municipal government, deputy mayor candidate Ouyang Bin had a heated discussion with media representatives.
"The development of tourism in Zhangjiajie is inseparable from media publicity. Although I have not been working in Zhangjiajie for a long time, like everyone else, I have a love for Zhangjiajie and hope that the world can hear the voice of Zhangjiajie and see the beauty of Zhangjiajie." Ouyang Bin's heartfelt words made the media representatives feel cordial and everyone started talking.
Media Platform Advantages and Communication Coordination
In tourism promotion, the media combines the advantages of their respective platforms to show their strengths, which needs to be provided with a broad space; we hope to strengthen communication and linkage with tourism and related departments to grasp authoritative data and information in a timely manner; not only news reports, the media can also do something to release tourism service information "Things"... Representatives from the Red Net Zhangjiajie Station (Zhangjiajie Online), Zhangjiajie Radio and Television Station Tourism Culture Channel, Zhangjiajie Daily "Travel Weekly" and other media spoke freely and put forward pertinent opinions. During the discussion, self-media representatives who were invited to participate also expressed their opinions.
Everyone expressed their opinions, and Ouyang Bin listened and took notes. He also shared the highlights with everyone from time to time. Ouyang Bin said that the future development of Zhangjiajie tourism still needs the active support of the media. He hopes that the media will be political, take the overall situation into consideration, focus on the brand, accurately position, and follow the path of characteristic development; they must actively connect with experts in the tourism industry, constantly improve the level of reporting, pay attention to details, and pay attention to the quality of reporting; they must be bold and innovative, symbiotic and win-win, and work together to contribute to the promotion of Zhangjiajie. During the discussion, Ouyang Bin also asked tourism and related departments to pay attention to, tolerate, serve and support the media from the bottom of their hearts, and create a good environment for the development of media work.