Promotional video of Wulingyuan mascot selection and collection event in Zhangjiajie core scenic area
1. Significance of activities
Event Significance and Schedule
"Mascot" is a symbol of cultural transmission. It can communicate with people from different countries and people of different ages across national borders. It is an effective and widely accepted carrier for telling Chinese stories and spreading the voice of China. Wulingyuan, the core scenic spot in Zhangjiajie, has unique tourism resources and a very profound cultural heritage. Using mascots The cultural and creative functions are integrated with Wulingyuan tourism resources in Zhangjiajie, and then interact with other parts of the world through the dissemination of mascot animation, games, movies and other content around the world, making the story of Wulingyuan Scenic Area in Zhangjiajie "move" and "alive" around the world, so that more people can travel to Zhangjiajie and achieve greater development and imagination of Wulingyuan tourism.
2. Activity time
July 8, 2016 - August 8, 2016
3. Organizational Structure
Sponsor:
Wulingyuan District People's Government of Zhangjiajie City
Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration
Organizer:
Propaganda Department of Wulingyuan District Committee of Zhangjiajie City
Wulingyuan District Tourism and Foreign Affairs Bureau of Zhangjiajie City
Zhangjiajie Wulingyuan Tourism Industry Development Co., Ltd.
Co-organizer:
Beijing Xuanli Technology Co., Ltd.
4. Mascot design plan
Design Plan A: Mountain Spirit
Organizing Bodies and Design Proposal
Creativity and design ideas: Wulingyuan, the core scenic spot in Zhangjiajie, has unique mountains that are strange, dangerous, beautiful, secluded and wild. Comparing the landforms of mountains around the world, Zhangjiajie's landforms are unique and beautiful, rarely seen in the world's mountainous landscapes, and are rated as one of the most beautiful mountainous landscapes in China. Some tourists said, "When you come back from the Five Mountains, you don't see the mountains. When you come back from Huangshan, you don't see the mountains. When you come back from Zhangjiajie, you don't see the Tianxia Mountains." Taking Wulingyuan's "mountain" as the mascot as a creative element and highlighting the cultural characteristics of the "mountain", the designed "Mountain Elf" mascot conveys the concepts of "nature and magic", "Chinese landscape painting", "the place where dreams begin" and "the place where miracles happen" in Wulingyuan, the core scenic spot of Zhangjiajie.
(Mountain Elf Expression Design, Action Design, Tourism Product Development)
Design Plan B: Fairy Mountain Monkey
(Design and introduction of the Fairy Mountain Monkey)
Creativity and design description: Wulingyuan, the core scenic spot in Zhangjiajie, has become a paradise for wild macaques to thrive. There are currently more than 10,000 wild macaques in the scenic area. Monkeys are the primates closest to human intelligence, and their obvious characteristics are intelligence and hyperactivity. Monkeys can perform some human movements, understand human behaviors, are good at climbing, and are extremely dexterous. Therefore, in many cultures, monkeys are a symbol of intelligence and evolution, and are therefore loved and respected by people. Monkeys are clever and active by nature. Monkeys have a close relationship with humans and understand human nature. In the eyes of the Chinese people, "monkey" symbolizes liveliness and agility, and also has the auspicious meaning of "immediately becoming a marquis" and "becoming a marquis and worshiping a general". Globally, "monkey" means that auspiciousness can bring luck. Former Prime Minister Zhu Rongji commented on Wulingyuan of Zhangjiajie that "there are gods in Zhangjiajie." Gods must be associated with monkeys. The image of the monkey Sun Wukong has long been a household name in China. In Wu Chengen's writings, the monkey Sun Wukong has become the incarnation of justice and a beautiful alias. Using Wulingyuan's "monkey" as the mascot creation element, highlighting the cultural characteristics of "mountains and monkeys", the Fairy Mountain Monkey mascot conveys the concepts of "nature and sacred mountains", "good luck and good luck", "dreams and miracles", and "innovation and openness" in Wulingyuan, the core scenic spot of Zhangjiajie.
(Fairy Mountain Monkey Expression Design, Action Design, Tourism Product Development)
Design Plan C: Lobster Prince
(Lobster Prince design and introduction)
Creativity and design description: Lobster flower is one of the unique plants in Wulingyuan, the core scenic spot of Zhangjiajie, and is also a rare plant in the world. It is widely distributed in shady wetlands such as Jinbian Creek, Shedaogou, Shili Gallery, Xihai, Huangshi Village, etc. The lobster flower is one of the oldest flowers. It has maintained its shape for hundreds of millions of years. It is named after the shape of a lobster in the sea and the combination of petals that resembles a shrimp. The precious species "lobster flower" in Wulingyuan, the core scenic spot in Zhangjiajie, is used as the mascot creation element to highlight the cultural characteristics of "one flower, one world" of the lobster flower. The designed lobster prince mascot conveys the concepts of "nature and ecology", "life and miracles", "luck and blessings" of Wulingyuan, the core scenic spot in Zhangjiajie one by one.
(Lobster Prince expression design, action design, tourism product development)
5. How to participate in the selection
The selection will be conducted through WeChat voting. The specific operation methods are as follows:
How to Participate via WeChat Voting
1. Follow the WeChat account of "Zhangjiajie Tourism" (ID: zjjwly) and send the three words "mascot" to get the event voting page;
2. Users make their own choices and voluntarily fill in personal information such as name, ID card, and phone number; (real-name netizens can participate in the ticket + cash lottery; those who do not fill in personal information or vote anonymously will not participate in the lottery);
3. Choose one of the three options A, B, and C and click to vote (real-name netizens can only vote once each, and there is no limit to the number of anonymous votes);
4. Click [Voting Query] on the WeChat menu bar to view the voting results.
6. "I am a designer and I want to PK"
Designer Call and Design Requirements
The mascot solicitation requires that those who have objections to the above three design plans can create their own mascot creation plan and submit it.
(1) Design requirements
1. The mascot image design is easy to remember and has the characteristics of a simple drawing, allowing people to remember it quickly.
2. The mascot image design can "move" and can create animation, comics, games and other film and television content.
3． The mascot image has characteristics, can extend value, and can shape stories.
4. The mascot image has a global context, a national symbolic language and world communication attributes.
5. The mascot image is imaginative and friendly, and can be extended to various tourism products.
6. Mascot design content includes: renderings, three views of toy development, mascot tourism product application renderings, creative descriptions, etc.
(2) Submission channels: Send jpg files or ppt files to the email of zjjwlylyj@163.com of the Tourism and Foreign Affairs Bureau of Wulingyuan District, Zhangjiajie City. Indicate the author and contact information.
7. Rewards
Reward Methods and Event Description
(1) Mascot Selection Rewards: After the mascot selection vote, a lottery will be held in three rounds.
The first round: 10,000 "general lucky netizens" will be randomly selected from all the netizens who participated in the voting, and each person will be awarded a large ticket to Wulingyuan core scenic spot, worth 248 yuan;
Second round: 200 "very lucky netizens" will be randomly selected from all the netizens who participated in the voting and will be awarded a large ticket to Wulingyuan core scenic spot + a mascot gift box, with a total value of 1,160 yuan;
The third round: 10 "Best Lucky Netizens" are randomly selected from all the netizens who participated in the voting, and each person will be awarded a cash prize of 8,888 yuan (after tax);
(2) Rewards for soliciting mascot design plans. Those who can create and submit their own mascot creation plans that are adopted will be given a one-time cash reward of 50,000 yuan (after tax).
8. Description
The Wulingyuan core tickets awarded this time are valid until December 31, 2016. After the event, the winner can collect the ticket at the Wujiayu Ticket Station or Zhangjiajie National Forest Park Ticket Station in Wulingyuan Core Scenic Area with his or her valid ID (which is consistent with the one registered during WeChat voting), and cannot be lent or repurchased. When entering core scenic spots, you need to purchase personal accident insurance and pay the ticket IC card fee.