Wulingyuan Mascot Global Selection Launched
This morning, three sets of alternative mascots for Wulingyuan, the core scenic spot in Zhangjiajie, which took more than a year to carefully shape, were released and openly selected by netizens around the world. The "I want PK, I will design" mascot creation and design solicitation activity was launched simultaneously. The event ends on August 8 and lasts for one month.
"Mascots" are symbols that convey culture. They can communicate with the world across national borders. They are a very good carrier for telling Chinese stories and spreading the voice of China. Wulingyuan, the core scenic spot in Zhangjiajie, has unique tourism resources and profound cultural heritage. How to showcase unique tourism resources to the world while simultaneously exploring cultural heritage, developing unique and creative cultural products, and integrating cultural projects with scenic area resources? In 2015, Wulingyuan District and Beijing Xuanli Technology Co., Ltd. began to cooperate in the development and design of mascots with profound cultural heritage and characteristics of Wulingyuan's tourism resources, and successively launched a series of cultural and creative works such as cultural shirts, stationery, and daily necessities.
Three Candidate Designs Including Mountain Spirit Unveiled
Wang Yixing, chairman of the mascot design unit Beijing Xuanli Technology Co., Ltd., introduced that one of the design works is the "Mountain Elf" created with Wulingyuan Mountain as an element, highlighting the cultural characteristics of "mountain" and conveying Wulingyuan's "nature and magic", "Chinese landscape painting", "the place where dreams begin", "the place where miracles happen" and other concepts one by one. The second design work is to create the "Fairy Mountain Monkey" with the Wulingyuan macaque as an element, highlighting the cultural characteristics of "mountains and monkeys" and conveying Wulingyuan's concepts of "nature and sacred mountains", "good luck and good luck", "dreams and miracles", and "innovation and openness" one by one. The third design work is the "Lobster Prince" created with the lobster flower, a unique plant in Wulingyuan, Zhangjiajie, as the mascot element. It highlights the cultural characteristics of "lobster flower, one flower, one world" and conveys Wulingyuan's "nature and ecology", "life and miracles", and "good luck and blessings" one by one.
Real-Name Online Voting and Three Rounds of Lottery
The final selection of one of the three mascots will be voted on by netizens. Netizens only need to follow the WeChat account of Wulingyuan District Tourism in Zhangjiajie City with their real names and enter the voting. The organizer will organize three rounds of lottery activities step by step. The first round: 10,000 "lucky netizens" who participated in real-name voting were randomly selected, and each person was awarded a large ticket to Wulingyuan's core scenic spot. Second round: 200 "very lucky netizens" who participated in the voting were randomly selected. Each person's reward included a large ticket to Wulingyuan core scenic spot in Zhangjiajie and a mascot suit. The total prize value was 1,160 yuan. The third round: At the same time, 10 "luckiest netizens" will be randomly selected, and each will be awarded a cash award of 8,888 yuan (after tax). The same person who wins will be counted as the highest award, and there will be no duplicate winners. Netizens who receive ticket rewards are limited to personal use and are valid until the end of 2016.
Simultaneous Call for Mascot Design Submissions
At the same time as the selection, the organizer also organized a collection activity for mascot creation and design "I want to PK, I will design". The mascot design should be creative with Wulingyuan as the element. The mascot image design is easy to remember, can "move", and can create animation, comics, games and other film and television works; has characteristics, can extend value, and can shape stories; has a global context, has a national symbolic language; is imaginative, has affinity, and can be extended to various tourism products.
Submitted works include: renderings, three views of toy development, application renderings of mascot tourism products, creative descriptions, etc. Send as jpj file or ppt file to 52392713@qq.com. The person whose mascot design idea is adopted will receive a cash bonus of 50,000 yuan (after tax).