On March 12, the 2026 Zhangjiajie Wulingyuan Scenic Area’s fifth invitation-only publicity and promotion event for global network experts was launched. The event is jointly sponsored by the Wulingyuan District People's Government of Zhangjiajie City, Zhangjiajie Wulingyuan Scenic Area and the National Forest Park Administration. Using new media communication as a link, the event sincerely invites global high-quality network experts to enter Wulingyuan, use lenses and words to show the world the unique charm of "three thousand peaks and eight hundred beautiful waters", and promote the high-quality development of scenic tourism.
As a brand marketing event that has been successfully held for four consecutive years, this event has been comprehensively upgraded on the basis of inheriting past experience, and gathered multiple resources to form a joint publicity force. The event has received strong support from core scenic spots such as Tianzi Mountain Cableway, Bailong Ladder, Huangshizhai Cableway, Yangjiajie Cableway, Huanglong Cave, Baofeng Lake, Zhangjiajie Charming Xiangxi, Eternal Love and other well-known cultural tourism projects, as well as dozens of boutique B&Bs, hotels and tourism companies, building a publicity and promotion ecosystem covering the entire chain of "food, accommodation, travel, shopping and entertainment".
This event recruits high-quality Internet experts from all over the world. The registration requirements cover diverse creators on multiple platforms: those with 100,000+ fans on live broadcast platforms such as Douyin and Kuaishou or 50,000+ views of 5 or more short videos; creators with 30,000+ fans on Bilibili; writers with 100,000+ views of multiple travel notes on OTA platforms such as Ctrip and Mafengwo People; content creators with 100,000 WeChat accounts, at least 5 video accounts, more than 1,000 likes or more than 30,000 views on a single article, 300,000 Weibo fans, 50,000 or more fans on Xiaohongshu and other social platforms that meet the corresponding fan and communication data standards, as well as other media practitioners and industry representatives with high-quality communication capabilities. Qualified special invitees can sign up to participate, forming a multi-level and wide-covering talent matrix.
In order to encourage talents to create in-depth creations, the event launches multiple exclusive rights and interests: experts who pass the qualification review can apply for the "2026 Fifth Internet Talent Collection Certificate", and experts with 500,000+ fans can also apply for a pass for an accompanying person; with the style collection certificate, you can enter Zhangjiajie National Forest Park and many other places for free Support scenic spots and experience core transportation facilities and special cultural tourism performances for free (some reservations are required); foreign experts can coordinate free experience quotas for participating boutique B&Bs and hotels according to the level of fans; at the same time, they can enjoy free tastings of Wulingyuan craft beer, free parking in designated parking lots and other exclusive benefits.
The event will last until January 10, 2027. Experts can comprehensively display Wulingyuan’s natural scenery, travel routes, folk culture, special food, accommodation and transportation through various forms such as online live broadcast, travel guide writing, and topic marketing. The designated address link will be attached when publishing the work. Interested talents need to send their name, ID number, contact information, new media account name and screenshots (required for multiple platforms), number of fans and other registration information to the email 529695141@qq.com. After passing the review, they can bring relevant materials to Room 111 on the first floor of the Wulingyuan District Culture, Tourism and Commerce Bureau of Zhangjiajie City to apply for a style collection permit. Foreign experts can also add the event leader on WeChat (WeChat ID: 529695141) to inquire about homestays, performance coordination, work release and other related matters. After the work is completed, relevant links and high-definition materials must be fed back to the email.
From the "Hallelujah Suspended Mountain" in Yuanjiajie to the poetic walk through Shili Gallery, from the vertical shock of the Bailong Ladder to the cave wonders of Huanglong Cave, Wulingyuan's natural and cultural landscapes provide endless inspiration for creation. The organizer expressed the hope that through this event, with the help of the communication potential of experts, more people will appreciate the unique charm of the world's natural heritage, further expand the online influence and global coverage of the Wulingyuan brand, and make the secret peak forest a travel destination for more people.