2016 Tourism Reception Targets Set
The author reported from the Tourism Working Committee Office of Wulingyuan District, Zhangjiajie City on March 9 that in 2016, Wulingyuan District’s tourism reception target was 21.98 million people, a year-on-year increase of more than 15%. Among them, the number of people visiting the mountain at one time in core scenic spots was 4.2 million, a year-on-year increase of more than 8%.
Focusing on this goal, Wulingyuan District will "make efforts" in five aspects this year: First, make every effort to promote the quality and expansion of scenic spots. We will do a good job in the construction of quality improvement and upgrading projects for scenic area infrastructure, tourist service facilities, and tourist hotels; second, we will fully promote marketing reform and innovation, further adjust marketing methods through government-enterprise cooperation, integrate marketing forces, coordinate marketing funds, change marketing mechanisms, increase core publicity, highlight core status, etc.; third, fully promote the transformation and development of new business formats. Continue to focus on the construction of high-quality tourism products, focus on tourism poverty alleviation and rural tourism construction, develop the cultural tourism industry, develop tourism product shopping, accelerate the transformation and upgrading of tourist hotel structures, and accelerate the construction of leisure and vacation products; fourth, promote new leaps in management services. Promote the standardization of tourism management and services, deepen the "Three Musts" activities to serve tourists, continue to promote the "Safety and Satisfaction in Zhangjiajie" special activity, and strengthen the construction of tourism talent teams; fifthly, promote comprehensive reforms to achieve new leaps, further improve the working mechanism of the Tourism Working Committee, and introduce support and reward policies in terms of tourism land and encourage the construction of tourist hotels. Gradually establish a comprehensive tourism law enforcement team and gradually implement the reform of the scenic spot guide system.
Five Key Tasks and Rural Tourism
2016 is the first year of Wulingyuan District’s “Thirteenth Five-Year Plan” tourism development. While carefully completing the five key tasks, Wulingyuan District will also focus on the construction of beautiful villages and vigorously develop rural tourism in conjunction with targeted poverty alleviation.
In 2015, Wulingyuan received 19.1142 million Chinese and foreign tourists, of which 3.8847 million people visited the core scenic area of Wulingyuan at one time, setting a record high.