Tourism Bureau Organizes Enterprises to Discuss Marketing
On April 10, the Wulingyuan District Tourism Bureau of Zhangjiajie City organized the tourism enterprises in the area to hold a tourism marketing work "Zhuge Meeting" to exchange and discuss the 2015 tourism marketing work plan for the district.
This year, Wulingyuan District focuses on the characteristics of tourism products and the direction of industrial development, focusing on building the "Zhangjiajie Core Scenic Spot. Wulingyuan" brand, uniting various scenic spots and attractions to implement "bundled marketing", working together to expand the market, and striving to achieve a reception of 16.63 million people this year, an increase of more than 8% year-on-year.
Director Introduces Key Marketing Measures
At the meeting, Peng Bin, director of the Wulingyuan District Tourism Bureau, introduced the marketing work measures and marketing work priorities planned for this year. Representatives of various tourism companies expressed their opinions and suggestions extensively, and unanimously stated that they should "play the leading role", integrate tourism resources, and target domestic and foreign source markets. It is necessary to use the carrier of marketing activities to continuously improve the visibility and reputation of the scenic spot.
Xiang Xujie, deputy director of the People's Government of Wulingyuan District and deputy director of the Scenic Spot Administration Bureau, stressed that it is necessary to make good products, activities and services in terms of marketing and publicity; it is necessary to consolidate the Korean market, promote the Southeast Asian market to a higher level, and invigorate the Taiwan market; it is necessary to work flexibly. Enterprises can be the pioneers of marketing entities, and the government can provide support and highlight the brand. At the same time, online and offline marketing must be synchronized, and centralized and decentralized marketing must be synchronized.