Zhangjiajie Wulingyuan is located in Zhangjiajie City, the hinterland of the Wuling Mountains in northwest Hunan Province. It is known as "three thousand peaks and eight hundred beautiful waters". Its ingenious shape and beautiful artistic conception can be called a "generous masterpiece" of nature. Wulingyuan is the filming location for the American movie "Avatar" and Chinese classics "A Dream of Red Mansions", "Journey to the West", "Zhong Kui Conquers the Demon" and "Monster Hunt". Wulingyuan was approved by the State Council to build China's first national forest park - Zhangjiajie National Forest Park in 1982; it was listed as a national key scenic spot in 1988; it was listed in the World Natural Heritage List by the United Nations in 1992; and it was listed as a World Geopark by the United Nations in 2004.; In 2007, it was rated as one of the first batch of 5A-level scenic spots in the country by the National Tourism Administration; in 2008, it was rated as a national civilized scenic tourist area. The large-scale and unique quartz sandstone canyon and peak forest landforms were recognized by the world's geological community as the "Zhangjiajie Landform". The excellent natural ecological environment is our greatest advantage. It is a veritable natural oxygen bar and an excellent place for leisure vacation, health and fitness.
Avatar filming location—Qiankun Pillar
In order to further publicize the beautiful scenery of Wulingyuan and enhance the popularity and reputation of Wulingyuan Scenic and Historic Area, Zhangjiajie Wulingyuan is now soliciting prize-winning tourism-themed image promotion slogans for Wulingyuan Scenic and Historic Area across the country. The relevant matters are now announced as follows:
1. Collection content
Zhangjiajie Wulingyuan tourism image promotion slogan
2. Scope of collection
1. Organizations and individuals across the country who love, support and care about the tourism development of Wulingyuan in Zhangjiajie can participate;
2. Anyone who participates in the organization and selection of this solicitation is not eligible to apply.
3. Activity time
1. Collection stage: June 13, 2019 to December 31, 2019
2. Review stage: January 1, 2020 to March 1, 2020
3. Announcement time: mid-to-late March 2020
4. Work requirements
1. Prominent theme: Accurately grasp the cultural connotation, ecological characteristics, ethnic characteristics, tourism resources and tourism development positioning of Wulingyuan Scenic Area in Zhangjiajie, fully reflect the tourism image and tourism theme of Wulingyuan Scenic Area, and reflect the advantages, typical characteristics and humanistic essence of Wulingyuan District’s tourism resources, which is powerful, attractive and inspiring.
2. Concise writing: Tourism promotional slogans must have clear themes, lofty intentions, rich connotations, concise writing (the number of words should be controlled within 10 words in principle), easy to understand and remember, catchy, and have accurate expressiveness, broad appeal and strong impact.
3. Unique content: It not only complies with the general requirements of tourism promotion, but is also different from other tourism promotion slogans. It highly summarizes the characteristics of "Wulingyuan Scenic and Historic Area Tourism", gives a distinct symbolic meaning of "Wulingyuan Scenic and Historic Area Tourism", and has the appeal to guide and encourage people to actively participate in tourism. Contributors can explain the submitted works and explain the specific meaning or implication.
4. Independent originality: The slogan must be original and has never been published or accepted in any form. It must not infringe the copyright and other intellectual property rights and other legal rights of other rights holders. Otherwise, the legal liability incurred will be borne by the contributor, and the organizer has the right to recover the bonus and certificate.
5. Language requirements: The text language of the submitted works can only be Chinese or English. It is allowed to use both Chinese and English languages at the same time. If there is any ambiguity, the Chinese version shall prevail.
5. Award setting
1. One gold medal winner for promotional slogans, with a bonus of 50,000 yuan per person;
2. 2 silver medals for publicity slogans, with a bonus of 5,000 yuan/person
3. 20 bronze medal winners for slogans, with a bonus of 2,000 yuan/person
Note: The above awards are all awarded by the organizer, and the bonuses are pre-tax amounts. All winners’ personal income taxes will be paid by the organizer. If the applied slogans do not meet the requirements of the organizer and the jury, the award will be vacant.
6. Participation methods
1. Organizations or individuals participating in this solicitation should send their submissions in the format of [name + ID number + phone number + slogan] to the organizer’s email address zjjwlylyj@163.com. If there is an explanation of the meaning of the slogan, please send it as an attachment.
2. The time priority principle is adopted in the collection process of slogans, that is, if the same or highly similar slogans appear, the time when the system receives the email first shall prevail.
3. The solicitation activity will consist of an evaluation committee composed of the Office of the Tourism Working Committee of the Wulingyuan District Committee of Zhangjiajie City and experts, who will evaluate all submitted promotional slogans, and the evaluation results will be announced by the organizer. The organizer has the right to use the copyright and authorship of the winning slogan.
4. All winning prizes are awarded by the organizer, and the prizes are pre-tax amounts. All winners’ personal income taxes will be paid by the organizer. If the applied slogans do not meet the requirements of the organizer and the review committee, the awards will be left vacant.
5. The final interpretation right of the event belongs to the organizer, and all applicants are deemed to agree to all the contents and requirements of this announcement.