On October 21, good news came from the Wulingyuan District Tourism Bureau of Zhangjiajie City. As of October 20, the total number of one-time visitors to the Wulingyuan core scenic spot in Zhangjiajie this year reached 3.463 million, a year-on-year increase of 26.9%, surpassing the record of 3.46 million people received in 2012, and setting a new record high.
Expand domestic and overseas source markets through multiple channels
Jingmei still needs to shout frequently. Since this year, Wulingyuan has spared no effort to promote the Wulingyuan tourism brand in Zhangjiajie’s core scenic area. Utilize event marketing, policy marketing, media marketing, online marketing and other channels to comprehensively expand domestic and overseas customer source markets. The first cross-strait cycling race of the "Golden Salamander Cup" and the "Great Scenery of China" Zhangjiajie·Wulingyuan Division Photography Competition were held. Vigorously promote Zhangjiajie tourism products, release new routes, and preferential policy information in Southeast Asia and major domestic markets, achieving good market effects. The off-season ticket policy for the Wulingyuan core scenic spot in Zhangjiajie has been introduced and implemented, keeping Wulingyuan’s tourism reception “not weak in the off-season”. The "Zhangjiajie Tourism" multimedia platform, Wulingyuan Tourism website platform and 720-degree scenic panoramic mode were used to carry out all-round tourism resource promotion. At the same time, media resources at home and abroad are extensively used for brand promotion, and the reputation and influence are further enhanced.
Implement systems to ensure every tourist complaint is addressed
Deeply promote "harmonious tourism and safe tourism". Adhere to the implementation of the "limited time processing system", "first inquiry responsibility system", "service commitment system", "administrative accountability system" and "24-hour duty preparation system" to ensure that tourists "answer all questions, help if they have difficulties, and get results if they complain." We have established a joint response mechanism for public security, tourism, industry and commerce, prices, courts, fire protection and other departments to create a "10-minute emergency rescue and rescue circle in scenic spots", set up mobile service teams in scenic spots, and opened scenic spot service express trains to ensure fast and safe rescue and effective treatment rates of 100%; improve the timed reservation tour mechanism in core scenic areas to alleviate the problem of queuing and congestion in scenic spots. Comprehensively upgrade the tourism complaint handling system to ensure that tourism complaints are handled on-site within 10 minutes.
Improve tourism infrastructure and service facilities
Further improve tourism service facilities to enhance tour comfort. Since the beginning of this year, Wulingyuan District has taken the opportunity to welcome the re-inspection of the national “5A” scenic spots and further improved its tourism infrastructure and public service facilities. The quality improvement of the Bailong Sky Ladder, Baofeng Lake Scenic Area Entrance Plaza, and Tianzi Mountain Scenic Area Tour Trail have been fully completed. Completed the renovation and upgrade of 23 scenic tourist toilets and 630 signs. Currently, work is underway to expand and upgrade the Tianzi Mountain Cableway, and construct service and reception facilities such as the Charming Xiangxi National Culture Plaza and the Luogu Tower Ecological Parking Lot. In particular, the Wulingyuan District Visitor Center with an investment of nearly 700 million yuan has started construction. The 60,000-square-meter underground parking lot largely meets the needs of self-driving tours. At the same time, we vigorously promote the transformation of urban villages. Tourism-specific inns such as Xibujie Inn, Maosao Inn, Zuolinyoushe, Exclusive Memory, and No. 1 Corner, as well as specialty restaurants such as Wulong Shanzhai and Xiangxi Impression, have flourished, greatly improving the quality of tourism reception.
Wulingyuan also relies on core scenic spots to vigorously develop outdoor leisure tourism products, adding 14 second-level outdoor leisure scenic spots such as Zhangsanjie. Quality outdoor routes such as Qingfeng Gorge, Baofeng Mountain, and Yixiantian are favored by an increasing number of self-guided tourists. According to statistics, self-guided tourists account for about 60% of Wulingyuan District this year, among which the number of outdoor leisure experience tourists has exceeded 100,000.