As the core scenic spot in Zhangjiajie City, Wulingyuan District has taken improving the civilized environment as an important goal this year, actively innovating carriers, and exploring a civilized scenic spot construction model that "education consolidates the foundation, guides and promotes implementation, and assessment promotes construction", effectively promoting the overall quality upgrading of tourism.
Door-to-door visits strengthen civic education
First, get close to the masses and strengthen citizen education. The first is to build a "door-to-door" platform, including establishing citizen schools in the community, forming a unified missionary team, and delivering civilized classes into the community; building integrity cultural corridors, civilized etiquette walls, and civilized reminder boards in areas where people gather, such as bus stops, cultural centers, and scenic spot ticket stations, and placing civilized etiquette short films on local TV stations and websites to "deliver door-to-door" public service advertisements.
Explore how and what you “love to hear and see.” In the construction of citizen schools, Wulingyuan District selects courses such as family life, civilized etiquette, health care, traditional culture, and entrepreneurship guidance, and adopts methods such as combining life lectures, watching and talking while lectures, and moral models' personal experiences to explore models such as spontaneous classroom organization and management, learning while creating, etc., to fully stimulate the interest and enthusiasm of residents, and promote learning and reforming in the brain.
Standardize and promote long-term effects. Wulingyuan District has formulated unified standards for the construction of citizen schools, clarified the requirements of the school's "seven haves", one lesson every two months, and pre-class announcements, and comprehensively standardized facility construction, teaching management, and teaching activities. In accordance with the principle of "territorial management", public service advertising tasks are divided and requirements such as promotional content and update frequency are clarified.
Civilized persuasion conducted targeting problems
Second, carry out civilized persuasion in response to problems. Wulingyuan District has established a "everyone participates" mechanism to recruit and form a team of urban civilized persuasion volunteers composed of ordinary residents, school students, cadres and employees. It demarcates responsibility areas for key road sections and intersections, clarifies responsible persons, formulates shift schedules, and establishes management, assessment, incentive and other guarantee systems. It adopts the "urban management officer (traffic police) + persuasion volunteers" model to carry out civilized persuasion activities at specified time periods every day to create a good pattern of "jointly building civilization."
In response to the outstanding uncivilized phenomena, Wulingyuan District emphasizes the "Three Encourages and Three Controls": focusing on guiding residents and tourists to control their mouths and refrain from spitting and swearing; to manage their hands and refrain from littering and graffiti; and to discipline their feet and refrain from swaying and trampling on flowers and plants. The third is to use "exposure" to promote rectification. "Exposure stations" are set up in local publicity corridors, websites, and TV stations. Through uncivilized behavior photography activities and other methods, outstanding uncivilized behaviors are collected and sorted every month, and exposed and warned.
Deepening integrity evaluation for tourists
Third, deepen integrity assessment for tourists. On the basis of the comprehensive launch of the integrity assessment of the tourism industry last year, Wulingyuan District adopts a combination of quarterly preliminary assessment, participation of tourists and other consumers, centralized assessment, and review by integrity supervisors, and deepens the integrity assessment of the four major tourism industries of food, accommodation, transportation, and entertainment year by year, achieving full coverage and deep penetration in the industry, and advancing the same points and aspects.
Strengthen tourist evaluation. In deepening the integrity assessment of tourist restaurants this year, Wulingyuan District comprehensively promotes the entry of tourist opinion accounts into stores, the posting of integrity management commitments on the wall, complaint hotlines and integrity evaluations, and inquiry QR codes on the table. It focuses on innovative measures such as developing integrity evaluations, inquiry network platforms, and recruiting integrity supervisors to increase tourist participation and promote tourism enterprises to be civilized and trustworthy at all times.
Use assessment to promote linkage. Wulingyuan District jointly carried out quarterly centralized inspections and reviews with functional departments, carried out random inspections, on-site scoring, issued rectification notices, continued to supervise rectifications, and announced the inspection status at the end of each quarter. The selected honest enterprises are promoted through the awarding of medals and commendations, bundled publicity and promotions, and the establishment of an integrity honor list, which greatly increases the attention of tourism enterprises and their enthusiasm to participate in the evaluation.