More Than 400 Practitioners Receive Concentrated Training
On April 15, the Wulingyuan District Tourism Committee of Zhangjiajie City held a training class for tourism employees. More than 400 front-line tourism employees from scenic companies, hotels, shopping venues, travel agencies, etc. received training on tourism regulations, tourism service etiquette, and 5A-level tourist attraction assessment.
In March this year, the Provincial Tourism Bureau put forward some pertinent suggestions on personnel management, training and service quality of tourism enterprises in Wulingyuan Scenic Area when organizing a review of 5A-level tourist attractions. Based on the current management status of scenic spots, the Wulingyuan District Tourism Committee began to formulate a training plan for tourism employees in the district in 2015, taking the relevant knowledge of the assessment of 5A tourist attractions as the key content of this training, and requiring all employees in the scenic area to fully understand the relevant standards and requirements for the evaluation of 5A tourist attractions, and to act according to the standards in actual work.
Interpretation of 5A Rating Rules and Tourism Law
During the training that day, Wang Aimin, executive deputy director of the District Tourism Working Committee Office, systematically interpreted the evaluation rules and related knowledge of 5A-level tourist attractions based on the actual situation of Wulingyuan Scenic Area. Tang Guosheng, deputy director of the District Tourism Bureau, organized and learned relevant knowledge about the "Tourism Law" and the "Safety and Satisfaction in Zhangjiajie" special activities. The etiquette teacher also specifically explained tourism service etiquette.
After participating in the training, Ms. Li, who is engaged in the photography management of scenic spots, said with emotion: "In our daily operation in scenic spots, we don't pay much attention to service details. I didn't expect that every move we make is closely related to the satisfaction rate of tourists. Polish the brand of 5A scenic spots We all have responsibilities.” Ding Yunpeng, deputy director of the Suoxiyu Scenic Spot Office, said: “As a scenic spot manager, we have not mastered 5A knowledge enough. In the future, we must strengthen our study and use 5A standards to build and manage scenic spots.
General Training, In-depth Training, and Intensive Training in Batches
Peng Bin, director of the Wulingyuan District Tourism Commission Office, said that this year, Wulingyuan District will conduct general training for tourism employees in the region in phases and in batches, and conduct in-depth and intensive training for managers and technical personnel in key positions to comprehensively enhance the service awareness and comprehensive management level of tourism employees in our region. In addition to organizing centralized training, front-line tourism practitioners will also be trained through various methods such as door-to-door guidance and cross-learning between enterprises.
Xiang Xujie, deputy director of the District People's Government and deputy director of the Zhangjiajie Wulingyuan Scenic Area and National Forest Park Administration Bureau, emphasized that in the future, the training of tourism practitioners must be normalized, and the awareness of standardization of 5A-level tourist attractions must be further strengthened to establish a new image of Wulingyuan tourism.